Archive January 2008

Me and My Big Mouth!

Why I speak out for the industry I love—and you should too.

Fact is, advertising of the old sort just isn't enough. Too hard to break through the noise. You have to be a cute, British gecko to get any attention these days. Becoming a vocal and knowledgeable representative for your business is one way you can garner additional exposure and credibility.

SI Review published a great article about the benefits of becoming a spokesperson for the staffing industry, but it could apply to any savvy businessperson or individual with a cause to promote. The idea is to position yourself, through concerted efforts, as a local expert and go-to source for the media. It's Public Relations 101, and it takes time and energy – but the results can mean added exposure for your business, and that top-of-mind name recognition that is so hard to come by.

So first read Mark Hersberger's full and fascinating article, then go ahead and open your big mouth.

posted by TonyPogo at 1/31/2008 | 0 comments

Me and My Big Mouth!

Why I speak out for the industry I love—and you should too.

I'm always talking up the benefits of being a part of the Staffing Industry. Because it's exciting, and because I believe in it, and as the local Amphibious Spokesperson at The Plus Group it's my job. But there are many reasons that you can and should become a local spokesperson for the staffing industry, or whatever industry is your stock and trade.

Fact is, advertising of the old sort just isn't enough. Too hard to break through the noise. You have to be a cute, British gecko to get any attention these days. Becoming a vocal and knowledgeable representative for your business is one way you can garner additional exposure and credibility.

SI Review published a great article about the benefits of becoming a spokesperson for the staffing industry, but it could apply to any savvy businessperson or individual with a cause to promote. The idea is to position yourself, through concerted efforts, as a local expert and go-to source for the media. It's Public Relations 101, and it takes time and energy – but the results can mean added exposure for your business, and that top-of-mind name recognition that is so hard to come by.

So first read Mark Hersberger's full and fascinating article, then go ahead and open your big mouth.

posted by TonyPogo at 1/31/2008 | 0 comments

The University of Opportunity

Happy 2008! Really, the future looks bright, or at least a little brighter, for college grads in the class of 2008. According to Lindsay Estes, reporting for Staffing Today, '08 college grads can expect an increase in employment opportunities, according to a survey by the National Association of Colleges and Employers (NACE).

NACE reports that over 57% of the approximately 1,000 employers surveyed reported plans to increase their college hiring. And data also showed that service-sector in particular plan to increase that hiring from last year by a whopping18%!

What does this mean for staffing firms? According to Estes, staffing firm clients may be especially interested in recent grads with financial and technical degrees. The 10 degrees in greatest demand at the bachelor's degree level are:

posted by TonyPogo at 1/17/2008 | 0 comments